Below is a marketing email campaign I wrote to promote a video sales tool.
BombBomb
First Contact Email
Thank you for trying out BombBomb.
BombBomb will give you the tools you need to maintain a personal touch with your customers, even when they are not in your office. Our unique video system allows you to follow-up with potential buyers through emails that are both trackable and automated. Personal interaction is key in sales, and BombBomb is that extra pair of hands that you need to reach out to your customers and show them exactly who you are. If you struggle with closing rates, equip yourself with BombBomb and see how it can improve sales with a simple and easy to use system.
The first thing that makes BombBomb so different is the use of video. Rather than following up with current customers and potential ones through just an email, which can seem distant and impersonal, BombBomb lets you get in front of your customers through video emails. You may not have time to make a personal call to each customer, but BombBomb's unique system lets you put your voice and face out there. BombBomb can update your customers on your product inventory, alert them to any specials you may be having, or even just thank them for stopping by. You shoot the video, and then let BombBomb take it from there.
BombBomb will send out a series of emails on your behalf to customers. Each email that is sent out, through the automated BombBomb system, will be tracked so that you know exactly what your customers are clicking on, how they are interacting with the email, and thus what they're interested in. These tracking emails will be sent to you on a daily basis so that you can stay in tune with your customers' needs.
The best way for you to understand and learn the distinctive functions of BombBomb is to see it in action. You will now be sent a series of four emails that will show you exactly how BombBomb works.
The first email should already be arriving to your inbox. This email will show you the real power of BombBomb. It is an example of what you could send out to your customers. After you have opened the first email, a tracking email will immediately be sent showing you what you clicked on in the first email, so you can see firsthand how BombBomb's innovative tracking system functions. This email will normally be sent to you on a daily basis, but for the purpose of this tutorial will be sent to you immediately following the first email. The third email will be a second example of what you could potentially send to your customers using the BombBomb system. Though you will be receiving this email right away, typically once you have recorded the video for this email, BombBomb will automatically send this email out a few days after the email process has been started. The fourth email will be a second tracking email, which will show you the tracking results of the third email.
First Product Example Email
We're glad you stopped by the Bob Penkhus dealership. We enjoyed showing you the S80 and wanted to share with you a little bit more about what makes this truly a car of luxury.
- The S80 has the world's first Blind Spot Information System (BLIS). This system warns you when vehicles may be in your blind spots, and thus helps you to see the things you otherwise could not.
- The Personal Car Communicator (PCC) is also a world's first. No other system allows you to communicate with your car to such an extent. Let Volvo keep you safe by warning you if an intruder has entered into your car.
- The special Collision Warning with Brake Support (CWBS) will keep you riding in luxury. We all have moments when we make take our eyes off of the road for just a second. Volvo alerts you if you are approaching another vehicle too quickly and may keep you from facing a crash.
We'd like to set up a time to test drive the S80 with you. Voted one of the ten must drives for 2007 by Forbes.com, we know that this is something you won't want to miss out on. Please call me at 555-5555 to reserve your time slot today. We care about getting you the car that best matches your needs and want to show you why nobody buys just one.
Thank you,
Second Product Example Email
We're excited to tell you that our Labor Day sale is just around the corner. This event will feature over 1000 discounted cars. We know you are interested in the S80 and wanted to let you know that we just got another one in stock. The new vehicle has a black exterior with a V8 engine. The S80 will give you the power you need in a Sedan without sacrificing luxury.
With so many Volvo's in one spot you're sure to find the car that is ideal for you. Listen to what one customer has to say about why they couldn't buy just one.
Thank you,
Final Sign-up Email
Now that you've seen BombBomb in action, we hope you understand why it is an indispensable tool for the sales process. BombBomb can be the assistant you need to take care of both tracking and follow-up in a personalized fashion.
Equip yourself with BombBomb, and begin communicating with your customers in a new and original way today!
Fill out the sign-up form below to begin your free trial.
